Imagine a world without copywriters...
Part 2: How words help your business flourish
You're the owner of Fiona's Flowers*, a well-established medium-sized flower shop who has been in business for, say, ten years. You have a core group of customers ranging from funeral directors to the nice old man who always buys roses for his wife on Saturday. You have regular adverts in the local paper, a website and links with a local garden centre. But now you want to do even better, go that extra mile.
Being an expert in flowers and not marketing, you're not entirely sure how to go about getting more customers and income. You think that your advertising is all right but could be better.
Then in walks a customer who happens to mention that they're a copywriter. A light-bulb flashes in your brain.
'A copywriter, you say? What writing do you do, then?'
'Marketing material. Adverts, websites, and so on,' they reply. 'Would you like some help?'
'Well, if you don't mind...'
You invite the copywriter around for a chat and explain that you want to expand your horizons. You show them your existing literature while the copywriter is busy making notes. They agree that although what you've got is good, it could be even better.
'It's all in way the words are used. We need to give it a fresh approach by pruning some edges while still retaining your existing reputation.'
After a fashion of tweaking and playing around, the re-writing is complete. You're a bit doubtful that the changing of a few words will do the trick. However, you publish your website, print the adverts and sit back and wait. But not for long...
Fiona's Flowers were lucky that the right person walked through the door. If you don't know where to look for help, then cast your eyes to the bottom of this page.
If you like what you've read and want to find out how I can help you, then please contact me. I work to your requirements and I'm not scary, I promise!
* Fiona's Flowers is a fictitious shop and any resemblance to any real florist with this name is coincidental.
Fiona's Tip: More for the ladies... If you ever buy any desert that are in glass containers, why not clean them out and use them as candle holders?
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