Imagine a world without copywriters...
Part 1: How a copywriter benefits a new business
OK, imagine the scenario. You are a new business with a really good product or service that you want to sell. You have everything in place: nice VistaPrint stationery, a really good fully-functioning website, and adverts ready to go. You've also written your own copy - after all, who knows your business better than you do?
You start to market your business, sending out the nice postcards, placing adverts in your chosen press and getting your website listed in as many directories as possible. But as time goes on your conversion rate is not going as well as you'd hoped. What can be wrong, you ask? I have a good idea: I'm an expert in my field!
So, you contact a third person for help - a copywriter. Someone who can play around with words to make them leap off the page and grab the attention of potential customers. Someone who can sprinkle some magic...
The copywriter can see the problem. The words aren't working. They need more get up and go, more buzz, and more passion. They need to move the reader to pick up the phone and say, 'Yes, I really want to buy from you!' The copywriter goes away and rewrites all the copy, and it's now clearer and more exciting. You are happier and the clients start to trickle in...
Being new to business is scary and you don't always have the budget or time to do absolutely everything. But by using a copywriter you can rest assured your literature will sell, leaving you to get on with your business.
If you like what you've read and want to find out how I can help you then please contact me. I work to your requirements, and I'm not scary, I promise!
Thanks to Alice Elliot of Alice Designs, for the inspiration!
Go to Part 2
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