Newsletters
You'll find below all my recent newsletters. Please come back regularly to read more!
Imagine a world without copywriters...
Part 1: How a copywriter benefits a new business
OK, imagine the scenario. You are a new business with a really good product or service that you want to sell. You have everything in place: nice VistaPrint stationery, a really good fully-functioning website, and adverts ready to go. You've also written your own copy - after all, who knows your business better than you do? Read more...
Part 2: How words help your business flourish
You're the owner of Fiona's Flowers*, a well-established medium-sized flower shop who has been in business for, say, ten years. You have a core group of customers, and you have regular adverts in the local paper and a website. But now you want to do even better, go that extra mile. Read more...
Articles
You'll find below examples of my articles.
To the point: Why concise writing is key to your business
People have very short attention spans these days. To make sure they sit up and take notice of you, your marketing literature needs to be absolutely spot-on. Read more...